02.
Curiosity and new ideas
will create more possibilities in life.
BENOVO BRAND BOOK
3965
Days
3,965 days is a small journey from creating
a classic to being dubbed a classic.
Time does not necessarily give way to a classic but is a footnote on the journey.
Back in 2005, what we could do was ensure quality but not design. As the earliest OEM supplier in Guzhen Town, the home of many world-renowned lighting brands, we spent over a decade honing our skills and learning from experienced quality control and management, and we have earned a series of stringent quality certifications abroad.Committed to building a career through integrity, we have been lauded by many customers for our high quality.We have travelled far to learn, inspired by both classic lighting and original designs. We were fortunate to make some new friends. In Esbjerg, Denmark, we met Mr. Anton and his design studio. They brought a simple and modern concept to home lighting design. Their products use new materials and techniques, presenting products that are modern, artistic, and chic.In 2012, BENOVO Lighting Brand was founded, originating from the English word “best” and Latin root “nova”, the best nova means the best idea. The best new ideas also come from somewhere deep inside ourselves. We intend to employ new designs to interpret our understanding of home furnishing. We experiment with new materials and techniques to create each lighting product. Furthermore, we also hope to bring different choices to you through our unique products.
BENOVO Lighting Brand does not actually have a brand story, nor an aura, nor plot, more like a calm and stoic inner monologue. It happened and will continue to... creating even more beautiful and novel moments throughout our lives.
BENOVO, More Novelty
Anotherpossibility of life
If different from others, our rudder will be set straight by others. We are taught to obey reality and tradition, be advised to stay away from exploration and uniqueness. Thus, insistence on being ourselves becomes even more difficult. We are adept at drawing comparisons. Natures are suffocated on the road to growth and creativity squandered in following the current. We all know that this needs change and life requires new ideas. Curiosity and new ideas will create more possibilities in life.
Another to the new
meaning of life
While winning everyone’s praise is surely good, and the roads trodden by the crowds lead to right places, following everyone else means we won’t see anything new. The mainstream will never become outdated, but only new ideas can add color. Unique lives need new ideas, need BENOVO.
BENOVO, More Novelty
TIPS